In a regional shootout, we were asked to submit ideas under the ‘Freedom From Thirst’ Sprite platform. After successfully winning the project and producing this iconic film it was subsequently adopted globally and has been seen everywhere from Alaska to Africa, to great acclaim.

在一場地區創意戰之中,我們以雪碧「FREEDOM FROM THIRST」的平台作為主題,構想出此一創意,並成功贏得計劃項目;我們隨即將意念攝製成這齣透心涼的影片,再投放到全球廣播,讓它由阿拉斯加到非洲大陸,都無處不見、無處不讚。