For the HK launch of the new Smart Electric Drive car, we were asked to prove that these tiny electric vehicles had the stamina to go the distance. Working with a strictly limited budget, we created the ‘Fun Sized Delivery Service’ – miniature pizzas, ice creams and flower bouquets delivered to your doorstep.

SMART要在香港推出全新的電動車,想我們幫忙告訴大家,這部電動車雖然車仔細細,但同時亦耐力十足。在極度有限的預算之下,我們創想出「快.趣.小」速遞服務,以電動車將微縮版的PIZZA、雪糕、花束送到你家門口。